Thursday, January 27, 2011

Rollin' Deep

It's not so often a song comes along that makes you want to stop everything you're doing, put your ipod on repeat and contemplate just how much your emotions are being manipulated in a thousand different ways by the singer's raw talent and emotion. Rarer still when you finally get around to watching the video and you find out it's a stunningly-designed clip that perfectly matches the song's epic tones. God, if ever there were a reason to come up with a moodboard based on a music video... industrial lighting in an ornate space; minimalist glasses of water filled and lined up meticulously; descimated white porcelain; chalk being blown around by a dancer in slow motion; LOUIS CHAIRS FOR DAYS!

Yes, it's all there. You should stop everything you're doing and watch.